Story telling is how we make meaning out of the chaos of human existence. It provides a shape, so that our own lives have a beginning, middle and an end, and we can feel like we’ve meant something, and left our mark on the world. If just one person can tell just one iota of their life story, then they have a narrative and were the protagonists in their own life story.
~Jon Ferreira, Director, Actor, Educator, Geek!
You have a story to share. A continuing story that your visitors are an important part of. A story of where you came from, of where you are going and how your visitors are a part of it. A story you can use to connect and engage with. Trail Beadz™ is a way to share a lasting piece of your story with your visitors and your bead is a way for them to share the story of the role you played in their narrative.
That’s where Trail Beadz™ comes into play. Because people are looking for excitement and engagement today, being a Trail Beadz™ member can help to increase these opportunities through a fun, engaging trail. Each winery/business on the trail will have their own signature keepsake bead that represents the story of their business (For Example: Turtle Creek Wines would have a turtle bead). They will sell their signature bead and starter bracelets that trailers use to create their own unique story bracelet from their Trail Beadz™ Trail stops.
The result is a custom bracelet that is an unforgettable keepsake of their trip and experience with you.
The Trail Beadz™ website will be fully mobilized, making it easy to follow the trail right to your business while on the go. Trailers can either use the printed maps provided to each business or they can just use their phones. Users can capitalize from promotions the Trail Beadz™ members might like to offer, such as free tastings, 2 for 1 tastings, 10% of purchases, and more. There will also be advertising space for businesses that want additional exposure in the printed maps and on the website. The trailers will also be able to find other services such as tour and lodging partners along your trail on the website.
This is where the unique interaction and more fun comes into play. The Trail Beadz™ Lucky Ladybug bead will not stay in one place too long, fluttering along the trail to the different member businesses. Visitors can find clues on the Trail Beadz™ Blog or in newsletters to hunt down this special bead. Other special beads and secret trails are in development for expanded bead hunting options.
Quantifiable ROI and Profits
As a Trail Beadz™ Member, you will reap almost immediate profits from the sale of your signature bead and bracelets, as well as finally be able to quantify the results of participating in a trail. This pull marketing will give you the opportunity to invite more wine club members!
Social Media Engagement
Trail Beadz™ will have extensive social media campaigns for expanded awareness and promotion of the Trail Beadz™ Trails and member businesses. Trailers will be encouraged to take photos and post them with hashtags for garnering widespread recognition and signing up for special promotions or contests. It ends up a win-win for both the wine trailer participants and the participating businesses.
So, if you’re someone who owns an establishment on a wine trail and want to take your personal and regional brand awareness to the next level, consider this in-person, interactive approach to exploring the rich history and beauty that comes with every American wine trail today.