The Trail Beadz Journey

By | Uncategorized

What is Trail Beadz™?

It is a fun way to discover new destinations!

Trail Beadz™ encompasses far more than just of hunting down bead charms; it is about exploration and discovery.

We like to think of it as Pokemon Go meets Pandora Beads meets Wine Trails!

Pokemon Go is a location based rewards game that is played by millions of people.  It gets people out and moving to discover new locations and acquire the characters in the game.  Pandora beads are a widely popular collectible bracelet that women love to collect and customize.  Trail Beadz is a mesh of the two:  A fun way to discover new destinations, wineries, boutiques and more as you collect the bead charms to create your custom memory bracelet of each destination.  It is a fun way to commemorate your life and journey.

A big part of the fun is connecting with the story of the business and being part of their story.  Don’t forget to ask why they chose that bead and learn about their story.

As in any true adventure, you will need a map–which you can pick up at any of the Trail Beadz™ businesses or by going to our fully mobilized website where you will find a map, pictures of the beads, and a partner event calendar.  You can even get directions to your next stop from your  phone. Please share your Trail Beadz™ stories.  Post your photos on social media and tag us. #trailbeadz #onthetrailbeadztrail.

“The world is shaped by two things — stories told and the memories they leave behind” ―Vera Nazarian, Dreams of the Compass Rose

Happy Trails!

On Launching Lodi

By | Lodi

On Launching Lodi

What a great experience launching the Lodi Trail Beadz Trail has been. What started out as nervous sales calls has turned into a deep relationship for me with Lodi.  Many  customers, others met through the Lodi Chamber of Commerce and in the community have been so supportive and encouraging.

An amazing place to visit if you like wine but really don’t know that much about it—or even if you do! Lodi’s low-key and friendly atmosphere really takes any fear from lack of wine knowledge away.  I cannot think of a better place to start learning.  Having a wine palate that leans more towards white wine, I was determined to start expanding my wine horizons.  Since Lodi is famous for their old vine Zinfandels, I immediately made it a point to start tasting that varietal.  My first stop at Zinfandel tasting left me thinking it wasn’t a favorite, but  I quickly learned that no matter what you think you don’t like, you need to keep tasting.  Eventually you will find a winemaker who puts a spin on the varietal that your palate will enjoy. An open mind in life is always a good thing.

Ask questions!  They are always happy to answer questions about their wines, but don’t forget to ask them about their story.  Every winery has a story of how they came to be and where they are going.  Our Trail Beadz charms represent a little piece of their story.  You are part of their story and they of yours.  Memorialize your journey by collecting Trail Beadz charms while you discover an amazing location with great wines, great restaurants, great shops and boutiques and, most importantly, really great people.

Thank you, Lodi, for making Trail Beadz feel so welcome. You will always have a special place in my 💖!


Trail Beadz: A Fun, Engaging Promotion That Pays for Itself!

By | Uncategorized

Story Telling
Story telling is how we make meaning out of the chaos of human existence. It provides a shape, so that our own lives have a beginning, middle and an end, and we can feel like we’ve meant something, and left our mark on the world. If just one person can tell just one iota of their life story, then they have a narrative and were the protagonists in their own life story.
~Jon Ferreira, Director, Actor, Educator, Geek!

You have a story to share. A continuing story that your visitors are an important part of. A story of where you came from, of where you are going and how your visitors are a part of it. A story you can use to connect and engage with. Trail Beadz™ is a way to share a lasting piece of your story with your visitors and your bead is a way for them to share the story of the role you played in their narrative.

Trail Beadz™
That’s where Trail Beadz™ comes into play. Because people are looking for excitement and engagement today, being a Trail Beadz™ member can help to increase these opportunities through a fun, engaging trail. Each winery/business on the trail will have their own signature keepsake bead that represents the story of their business (For Example: Turtle Creek Wines would have a turtle bead). They will sell their signature bead and starter bracelets that trailers use to create their own unique story bracelet from their Trail Beadz™ Trail stops.

The result is a custom bracelet that is an unforgettable keepsake of their trip and experience with you.
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